Privacy Policy

1. Who we are

Alder Cleaning Solutions Ltd ("we", "our", "us") is a cleaning company based in Newcastle upon Tyne, providing residential, commercial, and specialist cleaning services across the North East of England.

Registered address: 38 Collingwood Street, Newcastle upon Tyne, NE1 1JF
Email: Info@AlderCleaning.com
Phone: 0191 603 0173

We are committed to protecting your personal data and processing it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What information we collect

We may collect the following types of personal data:

• Contact information: your name, phone number, and email address when you submit an enquiry or quote request
• Property information: your address or postcode when relevant to your service enquiry
• Service details: the type of cleaning service you are enquiring about
• Communication records: records of correspondence between us
• Technical data: IP address, browser type, and pages visited, collected automatically via cookies (see Section 8)

We do not collect sensitive personal data (such as health information) unless directly relevant to a specialist cleaning enquiry, and only when you have provided it voluntarily.

3. How we use your information

We use the personal data you provide to:

• Respond to your enquiry or quote request
• Arrange and deliver our cleaning services
• Send you service-related communications (such as appointment confirmations)
• Improve our website and service offering
• Comply with legal obligations

We will not use your data for unsolicited marketing without your explicit consent.

4. Legal basis for processing

We process your personal data on the following legal bases:

• Contract: where processing is necessary to take steps at your request prior to entering into a contract, or to fulfil an existing contract for cleaning services
• Legitimate interests: responding to enquiries and providing quotes, where you have contacted us
• Consent: for cookies and any marketing communications
• Legal obligation: where we are required to process data to comply with law

5. Third parties

We may share your data with the following third parties, only as necessary to provide our services:

• Netlify: our website host and form processing provider. Form submissions are processed and stored by Netlify. See Netlify's privacy policy.
• Google: we use Google Ads and Google Analytics for advertising measurement. We implement Google Consent Mode v2. No advertising data is collected without your consent. See Google's privacy policy.

We do not sell your personal data to any third party.

6. How long we keep your data

We retain your contact and enquiry data for up to 3 years from your last contact with us, unless you ask us to delete it sooner. Financial and contractual records are retained for 7 years in accordance with HMRC requirements.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate data
• Erase your data (the "right to be forgotten") in certain circumstances
• Restrict the processing of your data
• Object to processing based on legitimate interests
• Data portability — receive your data in a commonly used format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at Info@AlderCleaning.com. We will respond within 30 days.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

8. Cookies

Our website uses cookies to improve functionality and measure performance. We ask for your consent before setting non-essential cookies. You can update your cookie preferences at any time using the cookie settings link in the footer.

We use the following types of cookies:

• Essential: required for the website to function. Cannot be disabled.
• Analytics: Google Analytics, used to understand how visitors use our website. Only set with your consent.
• Advertising: Google Ads conversion tracking. Only set with your consent.

9. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Alder Cleaning Solutions Ltd
38 Collingwood Street, Newcastle upon Tyne, NE1 1JF
Email: Info@AlderCleaning.com
Phone: 0191 603 0173